A lot of people blame their poorly performing ROAS on all the techy things they can find (new algorithm, new targeting options, bla, bla, bla).
But have you ever stopped to think about the fact that your actual ad (picture, video, headline, thumbnail, hook, offer, etc) is the one to blame?
You see, most business owners marketing is focused on the technical aspect of the job. They hire tech wizzes to program their marketing, but they forget that in order for the tech wizzes marketing to work, they need good marketing pieces that drive results.
People make purchasing decisions emotionally and justify their decision logically. They key word is emotionally. If you're ads don't enter a conversation already going on in their head and make them feel something, your ad cost will skyrocket.
So what can you do about this? You need to go back to the drawing board and work on the basics:
1) what images can i use creatively that will stop people in their tracks?
2) what videos can i use creatively that will stop people in their tracks?
3) what headlines will stop people in their tracks?
4) what offers are so good it will stop people in their tracks?
5) what call to actions are so clear and concise that people won't think twice to follow your directions?
Once you answer these questions, make folder where you can store these ideas, so next time you are creating an ad for whatever media, you can test the creatives that you saved. If you need any help coming up with ideas on this, feel free to book a 1 on 1 15 minute consultation with me so I can answer any questions you may have: https://calendly.com/roivideoproductions-info/one-on-one-strategy-meeting-clone-1
Luis Cordova
ROI Video Productions, CEO
Comentários